TD Waterhouse has been using Assistant D.A. Jack McCoy (a.k.a, Sam Waterson from NBC’s “Law and Order”) for pimping its online brokerage for some time. Now there is an advertisement running where the court-faced McCoy explains that busy people can do all that is necessary for building their own quality portfolio in about the time it takes to brew a pot of coffee.
Really.
We think this is a typical example of how overtly systematized the retail investment industry has become. I’m sure Waterhouse is not lying about what they are offering, but what exactly can an investor create in the 10 or 15 minutes it takes to brew a pot of coffee? If its like most of what we see these days, its an out-of-the-box investment guidance program that spits out one of a handful of prefab allocations with systematically selected investments using some quantitative screening process. Push a button after answering some questions, and you’re there!
This, no doubt, is better than using a dartboard for your picks, or investing in last year’s top performers. But such over simplified systems are also universally creating very deeply worn grooves of similarity among the investing masses. With more and more investors doing the same thing – relying on what is mostly buy-and-hold auto-pilot, at what point do the masses resemble a massive herd of sheep relying on safety in numbers, instead of appearing like investors who are taking advantage of real opportunities?
That’s not a knock on do-it-yourself TD Waterhouse any more than it is on the entire brokerage and advisor industry, all of whom largely rely on prepackaged products and systems doing very similar things. Many “sophisticated” advisor-offered portfolio products can churn out portfolios within the same pot of coffee time frame. Generally, they are all built on the fundamental premise that markets are efficient, and therefore you will always be worse off by attempting to do anything proactive. Instead, you are to play the overages and accept the consequent ups and downs associated with being on auto-pilot via long-term buy-and-hold asset allocations.
That may work for many folks on average, as the statistics show. But it is sheer folly to extrapolate that because markets are frequently efficient, they are therefore always efficient. Nor should one assume from averages that all periods are “average times”. Occasionally you have economic and market environments that are on the fringe, and the worst thing you can do is grow brazenly over-confident in the infallibility of a status quo operating as if everything is cruising worry-free along the mean.
Along those lines, Warren Buffet once said, “I’d be a bum on the street with a tin cup if the markets were efficient.” That’s funny. A master of entrepreneurial investing, he also said, “Investing in a market where people believe in efficiency is like playing bridge with someone who has been told it doesn’t do any good to look at the cards.”
Yet, that is more or less what the investment industry is telling investors and retail advisors.
The industry has spent the better part of the last ten years hammering that message, and retail investors are lining up on cue. The grooves from their straight-and-narrow march are growing very deep, especially given the short-term (albeit 18-year-long) validation provided by the bull market from 1982 through 2000. Consequently, entire marketing channels and client implementation systems costing tens of millions of dollars are brining in the clients, while also efficiently delivering an easily serviced product – The very profitability of this model invariably creates a prevailing attitude of complacency within the industry that can be summed up as, if it ain’t broke, don’t fix it.
Still, I believe that the industry is most certain that this is all in the best interest of its clients. Nonetheless, it is also guilty of an alarming amount of overconfidence in the status quo. Rare are those within it who are bothering to contemplate if perhaps the paradigm is shifting or has shifted, and that more proactive methods may be in order.
I think the problem can be best summed with a Daniel Boorstin quote on how attitudes can cloud perception: “The greatest obstacle to discovering the shape of the earth, the continents, and the oceans was not ignorance – it was the illusion of knowledge.” Indeed.
All that said, inevitably the masses will continue to buy into Jack McCoy’s “pot of coffee” portfolios.
The rest of you? Please remain vigilant!