Nov 30 2007
Risk and Reward. Evil Knievel’s Great Jump
As a kid, my first lessons in risk reward came from none other than Mr. Evil Knievel, daredevil motorcycle jumper, who made his final and greatest jump today into the great beyond.
Back in the 1970s, Evil jumped cars, buses, casino fountains, pools filled with sharks, and even the Snake River Canyon . What was to be learned? Excessive risk-taking clearly had penalties — like breaking every bone in one’s body.
Rest in Peace, Evil… And readers, I hope you enjoy this classic video of one of the greatest toys of my childhood. I can think of no better way to remember the legend.
